eyeball
n
1 round part of the eye within the eyelids and socket 眼珠; 眼球. =>illus 见插图.
2 (idm 习语) ,eyeball to `eyeball (with sb) (infml 口) confronting a person closely; face to face 互相对视; 面对面
We must discuss the situation eyeball to eyeball. 我们要面对面地研究一下这种情况.
I suggest that we ask users of this machine what they think about it. We can photograph them using it too. Then we can put their comments at the top of the advertisement in big print. We can bring in some humour too. People enjoy reading humorous ads.